This decade’s most important marketing question: What data rights do advertisers possess?

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.

Please visit Search Engine Land for the full article.

Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation.
Please visit Search Engine Land for the full article.Read MoreSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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