Brands: Don’t underestimate your narrative power to create change

Storytellers shape the world in which we live. For marketers, this is a power, but also a privilege that offers an opportunity to undo racist messaging ingrained by earlier advertisers. In this Q&A, two acclaimed storytellers discuss how stereotypes were formed—and how brands can use narrative to transform perceptions.

Storytellers shape the world in which we live. For marketers, this is a power, but also a privilege that offers an opportunity to undo racist messaging ingrained by earlier advertisers. In this Q&A, two acclaimed storytellers discuss how stereotypes were formed—and how brands can use narrative to transform perceptions.Read MoreLatest News – Ad Age

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