Procter & Gamble says it won't return to the upfront as direct deals expand

Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises.

Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises.Read MoreLatest News – Ad Age