How Acura is marketing its newest sedan in an SUV world

Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura VP and Brand Officer Jon Ikeda.

Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura VP and Brand Officer Jon Ikeda.Read MoreLatest News – Ad Age

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