Reach and relevance: The new video landscape

Now, more than ever, brands need to connect with people in a meaningful, authentic way. But the content of today is no longer delivered in traditional ways, and brands have increasingly shorter windows to make a big impact, especially on social. In this intimate conversation, we’ll learn how video-focused media efforts have shifted and what consumer behavior is telling us when it comes to video consumption. We’ll also discuss how the opportunities for brands to build connection and relevance are taking new shape—and how brands can build successful strategies on powerful platforms like Twitter.

Speakers:

 
  • Doug Brodman, Director, US Agency and Platform Solutions, Twitter
  • Hayley Diamond, EVP, US Digital Investment & Partnerships, Publicis Media
  • Jake Marx, Senior Director, Enterprise Partnerships, Omnicom Media Group NA
  • Heidi Waldusky, Associate Publisher, Ad Age

Now, more than ever, brands need to connect with people in a meaningful, authentic way. But the content of today is no longer delivered in traditional ways, and brands have increasingly shorter windows to make a big impact, especially on social. In this intimate conversation, we’ll learn how video-focused media efforts have shifted and what consumer behavior is telling us when it comes to video consumption. We’ll also discuss how the opportunities for brands to build connection and relevance are taking new shape—and how brands can build successful strategies on powerful platforms like Twitter.

Speakers:

 

Doug Brodman, Director, US Agency and Platform Solutions, Twitter

Hayley Diamond, EVP, US Digital Investment & Partnerships, Publicis Media

Jake Marx, Senior Director, Enterprise Partnerships, Omnicom Media Group NA

Heidi Waldusky, Associate Publisher, Ad AgeRead MoreLatest News – Ad Age

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