Why brand affinity matters more than brand awareness in the COVID economy

Brand awareness is an essential marketing tool, but brand affinity is arguably even more valuable. Brand affinity marketing is increasingly looking beyond meaningless clicks and impressions and employing long-form, binge-worthy content like podcasts or video series to reach dedicated consumers.

Brand awareness is an essential marketing tool, but brand affinity is arguably even more valuable. Brand affinity marketing is increasingly looking beyond meaningless clicks and impressions and employing long-form, binge-worthy content like podcasts or video series to reach dedicated consumers.Read MoreLatest News – Ad Age

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