How Burger King used cow farts to take over Twitter

Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause of climate change. So it turned to Twitter with #CowsMenu, taking four steps that used a series of takeover products to successfully get its message across.

Burger King wanted to let consumers know that it has launched an initiative to change its cows’ diet to reduce methane emissions, a leading cause of climate change. So it turned to Twitter with #CowsMenu, taking four steps that used a series of takeover products to successfully get its message across.Read MoreLatest News – Ad Age

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