How brands can connect with new fans as sports teams resume play

As sports leagues resume play after the COVID lockdown, a new, more diverse group of fans is emerging. What do they want? Real-time action—and interaction—online. That means brands need to throw out the old playbook and come up with new ways to connect with people who are hungry for live action.

As sports leagues resume play after the COVID lockdown, a new, more diverse group of fans is emerging. What do they want? Real-time action—and interaction—online. That means brands need to throw out the old playbook and come up with new ways to connect with people who are hungry for live action.Read MoreLatest News – Ad Age

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