How to Create a Measurement Strategy for the Long and Short Term

As global issues disrupt traditional media buying and marketing campaigns, brands have an opportunity—and a responsibility—to navigate this changing landscape to provide customer value across every digital touch point. To do this, they need a data strategy that balances short-term priorities with long-term objectives.

As global issues disrupt traditional media buying and marketing campaigns, brands have an opportunity—and a responsibility—to navigate this changing landscape to provide customer value across every digital touch point. To do this, they need a data strategy that balances short-term priorities with long-term objectives.Read MoreLatest News – Ad Age

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