How to build the human side into your data strategy

Despite acquiring more and more consumer data, marketers are doomed to fail. Why? Because the industry is shackled to an outdated approach to data that treats people as consumer automatons and their data as useful solely for commercial gain. Instead, companies need a new method that builds trust: data with empathy.

Despite acquiring more and more consumer data, marketers are doomed to fail. Why? Because the industry is shackled to an outdated approach to data that treats people as consumer automatons and their data as useful solely for commercial gain. Instead, companies need a new method that builds trust: data with empathy.Read MoreLatest News – Ad Age

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