4 elements brands need to consider when investing in CTV this holiday season

Connected TV is a newer media vehicle for brands to get out in front of consumers. However, marketers need to consider a few key elements to ensure dollars spent will achieve the desired objectives.

Connected TV is a newer media vehicle for brands to get out in front of consumers. However, marketers need to consider a few key elements to ensure dollars spent will achieve the desired objectives.Read MoreLatest News – Ad Age

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