Amp spotlight: Innovative strategies for pitching new business during a pandemic

Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders have had to come up with novel ways to connect with and meet the needs of prospective clients—whether that means shifting offerings, spreading the word or giving a human touch to a seemingly endless stream of Zoom calls. Agencies also have a duty to guide clients through the current cultural moment, helping them evolve in meaningful ways.

Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders have had to come up with novel ways to connect with and meet the needs of prospective clients—whether that means shifting offerings, spreading the word or giving a human touch to a seemingly endless stream of Zoom calls. Agencies also have a duty to guide clients through the current cultural moment, helping them evolve in meaningful ways.Read MoreLatest News – Ad Age

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