Kraft Mac & Cheese: It’s what’s for breakfast during COVID-19

With lockdown making life stressful for parents and kids, more people are going online to talk about parenting. Joining the conversation, Kraft launched a three-step Twitter strategy to successfully promote its Mac & Cheese as the new norm for breakfast—a move that also helped Feed the Children. 

With lockdown making life stressful for parents and kids, more people are going online to talk about parenting. Joining the conversation, Kraft launched a three-step Twitter strategy to successfully promote its Mac & Cheese as the new norm for breakfast—a move that also helped Feed the Children. Read MoreLatest News – Ad Age

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