Why found content is now a permanent part of the creative mix

As the COVID pandemic has shut down shoots (and wiped out budgets and jobs), many big brands and agencies are turning to a compelling, new alternative—found footage, or “found content.” The right curational tools clear and license content to maximize creativity to ensure successful campaigns.

As the COVID pandemic has shut down shoots (and wiped out budgets and jobs), many big brands and agencies are turning to a compelling, new alternative—found footage, or “found content.” The right curational tools clear and license content to maximize creativity to ensure successful campaigns.Read MoreLatest News – Ad Age

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