Contextual advertising leads the way in a post-cookie reality

As marketers face challenges in the digital world, including the elimination of cookies, they need to find different—and improved—ways to reach customers. A new study finds that contextual intelligence offers improved message relevancy and advertising efficiencies not found in traditional behavioral targeting.

As marketers face challenges in the digital world, including the elimination of cookies, they need to find different—and improved—ways to reach customers. A new study finds that contextual intelligence offers improved message relevancy and advertising efficiencies not found in traditional behavioral targeting.Read MoreLatest News – Ad Age

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