How brands can reach real moms, not mom influencers

Moms face a lot of unrealistic expectations. So when they go online for help, they’re seeking a social media platform where it’s safe to be themselves, not super-moms. Research shows that moms are finding this kind of environment on Twitter—and this gives marketers a prime opportunity to truly connect with them.

Moms face a lot of unrealistic expectations. So when they go online for help, they’re seeking a social media platform where it’s safe to be themselves, not super-moms. Research shows that moms are finding this kind of environment on Twitter—and this gives marketers a prime opportunity to truly connect with them.Read MoreLatest News – Ad Age

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