How new sports moments have changed the game for advertisers

With a global pandemic, content consumption has shifted dramatically, especially in the world of sports. While fans still watch live games and events, audiences are moving to online offerings, lured by new ways to engage with sports content and athletes—and each other. And this creates prime opportunities for brands.

With a global pandemic, content consumption has shifted dramatically, especially in the world of sports. While fans still watch live games and events, audiences are moving to online offerings, lured by new ways to engage with sports content and athletes—and each other. And this creates prime opportunities for brands.Read MoreLatest News – Ad Age

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