Rise to the occasion: How to embrace true fluidity

Marketers increasingly want real-time measurement, flexibility and control of their dollars throughout today’s whole TV buying process. TV players that move beyond the familiar concept of fluidity to “true fluidity” are better positioned to manage investments across all screens and properties in real time.

Marketers increasingly want real-time measurement, flexibility and control of their dollars throughout today’s whole TV buying process. TV players that move beyond the familiar concept of fluidity to “true fluidity” are better positioned to manage investments across all screens and properties in real time.Read MoreLatest News – Ad Age

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