Anti-smoking ad czar Phil Graham on how to market a COVID-19 vaccine

With promising vaccine returns from Pfizer and Moderna, the Truth Initiative’s former marketing director discusses the do’s and don’ts of public health messaging, a stubborn populace and an unlikely rock ‘n’ roll inspiration.

With promising vaccine returns from Pfizer and Moderna, the Truth Initiative’s former marketing director discusses the do’s and don’ts of public health messaging, a stubborn populace and an unlikely rock ‘n’ roll inspiration.Read MoreLatest News – Ad Age

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