Gaming is the future of social good integrations

When the Ad Council wanted to reach teens and tweens with key mental health and racial justice messages during the COVID-19 pandemic, it tried a new way to engage them: video games. The Ad Council’s Lisa Sherman talked with three gaming executives and singer Ruth B. about why this format has such a great impact.

When the Ad Council wanted to reach teens and tweens with key mental health and racial justice messages during the COVID-19 pandemic, it tried a new way to engage them: video games. The Ad Council’s Lisa Sherman talked with three gaming executives and singer Ruth B. about why this format has such a great impact.Read MoreLatest News – Ad Age

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