How political ad buyers navigated the 2020 election

As the 2020 U.S. presidential election upset all the norms, political ad buyers had to scramble to adjust their spending, with the help of technology, to reach the most voters at the right time. In the end, three major trends emerged in an election cycle that drove record spending and unprecedented CPMs.

As the 2020 U.S. presidential election upset all the norms, political ad buyers had to scramble to adjust their spending, with the help of technology, to reach the most voters at the right time. In the end, three major trends emerged in an election cycle that drove record spending and unprecedented CPMs.Read MoreLatest News – Ad Age

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