How auto brands are pivoting to virtual launches during the pandemic

As pandemic-weary consumers look for ways to travel, many are reconsidering the road trip—and that’s fueling a surge of online excitement for the auto industry. In fact, with car shows on hold, brands are successfully launching new models on social media: Twitter has seen automotive conversation grow 114% since March.

As pandemic-weary consumers look for ways to travel, many are reconsidering the road trip—and that’s fueling a surge of online excitement for the auto industry. In fact, with car shows on hold, brands are successfully launching new models on social media: Twitter has seen automotive conversation grow 114% since March.Read MoreLatest News – Ad Age

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