RIP third-party cookies: Are marketers ready?

The third-party cookie is on the way out, leaving many marketers frustrated and overwhelmed with the changes they face. According to a new study from Epsilon, less than half of U.S. marketers feel very prepared for the change—and 80% are concerned about the impact on personalization, performance efficiency and ROI.

The third-party cookie is on the way out, leaving many marketers frustrated and overwhelmed with the changes they face. According to a new study from Epsilon, less than half of U.S. marketers feel very prepared for the change—and 80% are concerned about the impact on personalization, performance efficiency and ROI.Read MoreLatest News – Ad Age

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