Local advertising will rebound steadily in 2021, new report predicts

Direct mail will have the lion’s share of local spend, while OTT and connected TV may prove to be game-changers next year, BIA Advisory Services forecasts.

Direct mail will have the lion’s share of local spend, while OTT and connected TV may prove to be game-changers next year, BIA Advisory Services forecasts.Read MoreLatest News – Ad Age

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