How to drive personalization in a rapidly changing media market

As COVID-19 accelerates changes in consumer entertainment and media consumption, the business model of the industry has been upended. This is forcing companies to adapt while maintaining a high degree of personalization with customers—and that has many looking to machine-learning technology to maintain their edge.

As COVID-19 accelerates changes in consumer entertainment and media consumption, the business model of the industry has been upended. This is forcing companies to adapt while maintaining a high degree of personalization with customers—and that has many looking to machine-learning technology to maintain their edge.Read MoreLatest News – Ad Age

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