Why brands like Cadillac are driving toward CTV

The COVID-19 pandemic, business shutdowns and a shift away from TV upfront ad buying are accelerating linear TV’s decline. Instead, marketers are looking to data-driven channels such as connected TV. Leaders from The Trade Desk, Cadillac and Discovery discussed these rapid changes at a recent Ad Age Next panel.

The COVID-19 pandemic, business shutdowns and a shift away from TV upfront ad buying are accelerating linear TV’s decline. Instead, marketers are looking to data-driven channels such as connected TV. Leaders from The Trade Desk, Cadillac and Discovery discussed these rapid changes at a recent Ad Age Next panel.Read MoreLatest News – Ad Age

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