How the NBA is trying to lure viewers back for its unusual season start date

Fans are a big part of a new campaign in advance of the Dec. 22 opener, even though most arenas won’t allow in-person attendance at the season’s start.

Fans are a big part of a new campaign in advance of the Dec. 22 opener, even though most arenas won’t allow in-person attendance at the season’s start.Read MoreLatest News – Ad Age