IAB looks to lure TV networks to the NewFronts

As network sellers grapple with how to pitch new content this spring, a time historically dedicated to glitzy dog-and-pony shows followed by elaborate cocktail parties, the IAB sees an opportunity to bring both marketplaces together for one event.

As network sellers grapple with how to pitch new content this spring, a time historically dedicated to glitzy dog-and-pony shows followed by elaborate cocktail parties, the IAB sees an opportunity to bring both marketplaces together for one event.Read MoreLatest News – Ad Age

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