How Hydrow, a rowing rival to Peloton, is building its brand

Hydrow, a seller of rowing machines, is building its brand with a new campaign and a new chief commercial officer as it competes with other at-home fitness brands such as Peloton.

Hydrow, a seller of rowing machines, is building its brand with a new campaign and a new chief commercial officer as it competes with other at-home fitness brands such as Peloton.Read MoreLatest News – Ad Age