Walmart will do its first ‘shoppable’ livestream on TikTok, a holiday variety show to pitch apparel

Giant retailer has pending deal to buy stake in TikTok, but CMO William White says impetus is increasing exposure on on hottest U.S. digital platform.

Giant retailer has pending deal to buy stake in TikTok, but CMO William White says impetus is increasing exposure on on hottest U.S. digital platform.Read MoreLatest News – Ad Age