The TikTok difference: Joining a genuine conversation vs. interrupting one

TikTok, Ad Age’s 2020 Marketer of the Year, has stood out from its competitors by appealing to a user base that values keeping it real (and sometimes raw). The platform’s unique, authentic approach to storytelling and engagement has led to tremendous growth for brands large and small. 

 

TikTok, Ad Age’s 2020 Marketer of the Year, has stood out from its competitors by appealing to a user base that values keeping it real (and sometimes raw). The platform’s unique, authentic approach to storytelling and engagement has led to tremendous growth for brands large and small. 

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