Pepsi banks on Super Bowl halftime marketing, won’t run separate in-game ad

The cola brand is hyping The Weeknd’s performance with a campaign leading up to the game and special packaging for more than 500 million cans and bottles.

The cola brand is hyping The Weeknd’s performance with a campaign leading up to the game and special packaging for more than 500 million cans and bottles.Read MoreLatest News – Ad Age