Bodyarmor founder on its new Carrie Underwood deal and going after Gatorade

The nine-year-old brand reaches beyond the sports arena for the first time, as it looks to dethrone Gatorade by 2025.

The nine-year-old brand reaches beyond the sports arena for the first time, as it looks to dethrone Gatorade by 2025.Read MoreLatest News – Ad Age

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