Why major networks are investing in streaming services—and advertisers should follow

The COVID-19 lockdown has exponentially increased adoption of streaming TV services, quickly upending the traditional linear model. Now, as brands weigh massive spend shifts to reach these younger, more diverse and cost-conscious viewers, networks are rapidly increasing their streaming options.

The COVID-19 lockdown has exponentially increased adoption of streaming TV services, quickly upending the traditional linear model. Now, as brands weigh massive spend shifts to reach these younger, more diverse and cost-conscious viewers, networks are rapidly increasing their streaming options.Read MoreLatest News – Ad Age

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