How Miller Lite is using an 836-character URL to take on Michelob Ultra

The Molson Coors brand says typing the ridiculously long address will burn one calorie—the exact difference between the two brews—in the brew.

The Molson Coors brand says typing the ridiculously long address will burn one calorie—the exact difference between the two brews—in the brew.Read MoreLatest News – Ad Age

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