Univision joins Project OAR to help evolve Spanish-language addressable TV strategies

The Hispanic media giant will help craft the “Open Addressable Ready” standards already in progress and backed by a who’s-who of the U.S. TV industry.

The Hispanic media giant will help craft the “Open Addressable Ready” standards already in progress and backed by a who’s-who of the U.S. TV industry.Read MoreLatest News – Ad Age