Google’s updated phrase match simplifies keywords and worries advertisers

What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.

Please visit Search Engine Land for the full article.


What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
Please visit Search Engine Land for the full article.Read MoreSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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