Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.

Please visit Search Engine Land for the full article.


Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Please visit Search Engine Land for the full article.Read MoreSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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