How to win at e-commerce as niche brands disrupt the market

While the ongoing online competition has long been between retail and e-commerce giants, today’s “master-of-one” brands are disrupting the market. Consumers are increasingly buying specialized brands directly online. What can large retailers do? Here are three strategies to keep them competitive.

While the ongoing online competition has long been between retail and e-commerce giants, today’s “master-of-one” brands are disrupting the market. Consumers are increasingly buying specialized brands directly online. What can large retailers do? Here are three strategies to keep them competitive.Read MoreLatest News – Ad Age

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