First-party data strategies for advertisers and publishers in the age of privacy

In a privacy-first world, driven in large part by Apple, Google and the elimination of third-party cookies, adopting a first-party data strategy will be critical to design and measure digital campaigns that accurately target audiences. Key lessons from Permutive’s Sponsor Session at Ad Age Next: Health & Wellness.

In a privacy-first world, driven in large part by Apple, Google and the elimination of third-party cookies, adopting a first-party data strategy will be critical to design and measure digital campaigns that accurately target audiences. Key lessons from Permutive’s Sponsor Session at Ad Age Next: Health & Wellness.Read MoreLatest News – Ad Age