How expired landing pages kill your Google rankings

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages.

Please visit Search Engine Land for the full article.

Soft 404s can lead to a poor user experience, fewer conversions and impact your site’s visibility more than the loss in PageRank from maintaining them. Here’s how to properly deal with expired landing pages.

Please visit Search Engine Land for the full article.Read MoreSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing